It was all well to feel happy about the news coverage in India, but the real challenge was in brand building overseas, specifically the US, which was our biggest market. Paid media over there was very expensive.
1) Publications were reluctant to interview Raju as he was not forthcoming with comments or with his plans for the company. Further, his speaking style at that time was not very fluent. The face of the company at that time was the head of sales & marketing.
Here in the Phoenix area we’re lucky to have such a high-tech hub. Many internet marketing agencies and advertising agencies call Phoenix home, which is perfect for area restaurants. Partner up with high tech influencers and bloggers in your city.
When you work with advertising or radio agencies it is important that they understand exactly what your client’s UPS is. You now have the material to generate headlines and copy for ads. You will find it much easier to tell your client’s story once you know what the USP is.